Rows of mahogany Edwardian salon chairs with needlework seats and painted oval backs, on a carpeted floor

In the sale

Online auction of furniture pottery and collectibles

Saturday 14 November 2026, 12:30

Lot 57: Vintage Southern Comfort Advertising Pub Mirror

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Live auction will start in __ days and __ hours

Start price: £20

Estimate: £20 - £30

Buyer’s premium: 22%

A vintage advertising pub mirror for Southern Comfort, set within a stained wooden frame. The central oval panel features a multi-coloured illustration depicting a large white plantation house surrounded by trees, with a horse-drawn carriage on a track and a riverboat on the water below. To the left, the mirror is decorated with the brand name SOUTHERN COMFORT in large gold-toned stylized lettering with black outlines, accompanied by the text REG. U.S. PAT. OFF. Curving around the central image is the green script phrase The Grand Old Drink of the South. The right side of the mirror plate features further text in green script and block lettering reading Made on the Banks of the Mississippi, SOUTHERN COMFORT CORPORATION, and 87.7 PROOF. The perimeter and the central oval are framed by a delicate white etched or printed foliate and floral border. The mirror is housed in a simple rectangular wooden frame with a dark stained finish.

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