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Lot 155: A Vintage Force Wheat Flakes Sunny Jim Printed Promotional Rag Doll

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This auction ended on 5 September 2026.

Start price: £20

Estimate: £20 - £30

Buyer’s premium: 22%

Sold for: £10

A vintage printed fabric promotional rag doll representing the character Sunny Jim. The figure is depicted in a red frock coat, yellow waistcoat, and cream-coloured trousers, wearing a black top hat with the name SUNNY JIM printed in yellow. The torso features a printed cereal box design with the text FORCE over WHEAT FLAKES. The doll is accompanied by a two-page printed Wikipedia entry for the character dated 02/09/2010. A small circular white tag is attached to the coat reading 28. A rectangular white adhesive label is attached to the leg reading SHELBYS AUCTIONEERS over LOT 155 with the barcode 01122602626.

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